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Thinking.
See what’s been on my mind lately.
Get the latest insights on growth and transformation.
Gayané Grigoryan
Dec 5, 2023
Fluid Future: reflections from Dubai Future Forum
In a world full of uncertainties, the key is not to fight the fluidity but to navigate it smartly.
Gayané Grigoryan
Mar 27, 2023
What is servitisation, and how can it help save the planet?
The concept of servitisation has been gaining traction in recent years, with more and more companies exploring new business models that focu
Gayané Grigoryan
Feb 24, 2023
Critical analysis of external environment, emerging trends and impact on the air cooling industry.
Ten air conditioners will be sold every second over the coming years due to rising temperature.
Gayané Grigoryan
Jan 31, 2023
How can businesses find solutions for a set of issues far broader than their profit to loss ratio?
Shifting from being solely profit-driven to integrating purpose-driven motivations, prioritising a far wider pool of stakeholders.
Gayané Grigoryan
Nov 13, 2022
Why innovation leadership matters?
The fundamental purpose of the innovation leader is to bring about transformations that create value for customers and wealth for the...
Gayané Grigoryan
Oct 12, 2022
Become great at creating new products and services people will love and buy.
Understanding the root cause of why people buy and help them to make progress in their lives using your offerings.
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